The Bull Dawg is a 100% soft plastic lure. It is balanced with a jig head so it swims down at a 45º angle on the fall and swims horizontal on the retrieve. The Bull Dawg can be used as a crankbait, jerkbait or a jig. It is one of the most versatile lures on the market today. When retrieved, it rocks back and forth as the curly tail waves frantically, a combination that drives large gamefish crazy. The Bull Dawg literally comes alive in the water and feels so real that fish grab it and won't let go.

Fish the Bull Dawg with a slow, medium, or very fast retrieve while twitching and jerking over weeds, on weed edges, and on or around structure. When fishing at night, cast the Bull Dawg in similar areas that you would during the day and add a Bull Dawg Teaser for extra vibration. This allows the fish to hone in on the Bull Dawg. Crank the bait back to the boat with a slow, steady retrieve. Since fish often inhale the lure without a fierce strike, you will feel only a subtle bump when the fish hits the lure. When you feel this bump, set the hook and hang on!

Bull Dawg 14" 8oz with two 6/0 hooks